There is a great deal of competition in the world of business, and as such, making a great first impression truly counts in the eyes of your customers and clients. With every single new customer that comes across your business, an instantaneous impression is established, and, once tarnished, it can be extremely difficult to change their minds. If you’re passionate about succeeding in your business, it’s important you have ticked every single box for making a great first impression to prevent your venture from failing.
Take a look at some of the best ways you can ‘wow’ your customers from the very start:
Customers are always keen to deal with businesses that are positive and proactive. While there are aspects of business that are beyond your means, the way you present yourself is something that you can control, so make the most of it. Choosing to be smiley, confident, and enthusiastic, even when you may be feeling flat or tired, will help your business go from strength to strength. Body language and tone of voice go a long way in making your very first impression; therefore, always be aware of how you represent yourself in front of your customers and clients.
Send a freebie
Everyone loves a freebie – and they can come in useful for creating awareness of your brand, as well as making customers feel valued. When a customer signs up for your newsletter, why not send them a freebie such as corporate chocolate gifts that can be sent out to subscribers as a ‘thank you’ for their interest in your brand? Not only will this small act boost customer happiness, but it will also ensure your business is kept top of mind in such a crowded market.
Provide the human touch
If you allow customers to get in touch with you either via phone or email, it’s time to abandon the automated message option. Customers crave the personal touch, and as such, if they fail to gain good communication with your brand, they will soon lose patience. It can be extremely infuriating to receive an automated message that is unrelated to their concern, so you may wish to think about hiring a team that deals specifically with customer queries.
When customers get in touch with your business, they require human communication to settle any concerns and reassure them that their queries are being listened to and resolved. Your intention should be to make your customer’s journey as smooth and hassle-free as possible to give the best possible first impression of your business so that they would never hesitate to deal with you again.
Be the expert
It may seem like an obvious pointer, but it’s the duty of both yourself as the business owner and your employees to be fully clued-up on all the products and services the company sells. When customers ask a specific question, it’s essential that you and your team can answer it effectively so that a trustworthy and expert impression of the business is achieved.
Follow these steps, and you’ll be sure to make a great impression.